Poets rave about beauty.
Brave men had started wars because of beauty.
Women all over the world are eager for it.
Scientists devote research to the scientific justification for the perception of beauty.
You can imagine that the world reveres physical beauty and feminine attractiveness of all the women around the globe.
But many men in the modern world are exposed to the contrast effect.
This is the psychological principle of perception, in which the differences between the two things are exaggerated depending on the order in which these things are presented.
If you pick up a light object and then a heavy object, then the second thing will seem harder to you than if you picked it up first.
Psychologists have shown that the contrast of women effect works powerfully in the sphere of attracting a person or even a kid.
In a series of studies conducted over the past two decades, we found that, more than any of us could suspect, judgments about the attractiveness (ourselves and others) depend on the situation in which we are.
For example, a woman of average attractiveness seems much less attractive than she really is, if before that the man saw a very attractive woman.
If a man talks to a beautiful girl at a party and then a less attractive woman joined the conversation, the second woman will seem less attractive than she really is.
The principle of contrast also works in the opposite direction when perceiving female attractiveness.
A middle-aged woman will seem more attractive than she is if she enters the room with unattractive women. In other words, the context matters.
Scientists have found that the effect of contrast affects not only our assessment of other people, but also our self-esteem of attractiveness too.
Women who are surrounded by other attractive women, whether in reality, in films or in photographs, consider themselves less attractive and less desirable as a marriage partner. That is, their sense of their feminine attractiveness is reduced.
Impact of contrast effect
If you had to choose the most vivid example of the manifestation of the contrast effect, it would probably be Hollywood. To feed the insatiable appetite of the film industry to attractive people, he attracts especially beautiful women from all over the world.
One of the employees of the agency for public relations said: “I work with these women day and night. One would expect that this makes me feel good, as usually people like to be in the circle of attractive people. But the impact of extreme female attractiveness destroys my ability to love the normally beautiful women of the real world, women who would most likely satisfy my need for deep communication and peace of mind. ”
Studies have found that the contrast effect also affects male feelings about their current partners!
Viewing photos of attractive women weakens commitment to their partners. Men value themselves as less fortunate in love after considering the Playboy model.
Strange thing, but the images of beautiful women do not make men think that their partners are physically less attractive. This does not change our perception of our partner.
This distorts our understanding of our capabilities.
These images make us think that there is a huge field of alternatives.
And it also changes our estimate of the number of people who can be our potential partners. Our sense of opportunity pushes us to the idea that we could always make a better choice. And this keeps us in a state of constant dissatisfaction.
Studies show that our brains do not exclude women on the cover of the magazine, even when we know that these women are models.
Men perceive a woman of average attractiveness as less desirable immediately after viewing photographs of models.
Under the constant influence of the image bearers of beautiful women, young people have expectations of a female partner’s attractiveness, which are unusually high. This makes the dim perception of the real people around them, in which they might really be interested.
Films, television and magazines also helped to standardize our vision of female attractiveness.
“When the concept of the” most beautiful “people in the world tends to be the same for everyone, it becomes more and more difficult to make the majority of people happy,” say the researchers.